Dramatic Advertising That Sells
Copyright 2005 Cutts Group, llc
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
Let's face it... consumers are emotionally driven.
They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase. That's why we notice all of those ads after the fact!
Wise marketers make good use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product. Once they see themselve enjoying it, they've just "gotta have it!"
1 Make It Picture Perfect
Forget about your product or service for a minute and focus on the consumer. What will he enjoy when he has dug out his money and taken home your product? Put yourself in his shoes, and then describe the experience in vividly dramatic detail.
What does it feel like to be a stay-at-home mom and still be able to make money? Describe the freedom, the confidence, the things she'll be able to afford.
Tell the story in bright words that compel the reader to enter and experience it for themselves.
You've caught them... hook line and sinker once they've experienced those feelings. Chances are they've dreamed about them, and now the know they can fulfill the dream through your product or service.
2. Throw In The Logic They'll Need to Justify Themselves Later.
You've probably met up with the "after the sale jitters." You make the purchase, enjoy it for a day or two and then it hits home... you've got a payment to make and start wondering if you've made the right choice.
Sure, your customers will second guess themselves after they make the purchase too...
that's why you need to supply the logic for the sale upfront - even though you know they buy for emotional satisfaction.
Let them know that it's a special, reduced price... if they buy it now. That'll make them feel better about not waiting.
Tell them about other customers who are "glad they did" to make them feel like they aren't alone. Others thought it was the thing to do too so it must have been.
Hey, the customer who enjoys the product, and can feel good about the purchase is one satisfied customer who'll do business with you again. Take care to set your advertising campaign up for success.
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3 Elements to a Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site.
As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious....
3 Elements to a Deal-Sealing Classified Ad
Car > 3 Elements to a Deal-Sealing Classified Ad
Dramatic Advertising That Sells
Copyright 2005 Cutts Group, llc
Think about the last car purchase you made... Did you watch closely for advertisements that explained all of the features before you bought the car? Probably not. In fact, studies show that most of us notice the ads AFTER we have purchased our new car.
Let's face it... consumers are emotionally driven.
They make purchases for the feeling they get, and then look for the logical benefits to justify the purchase. That's why we notice all of those ads after the fact!
Wise marketers make good use of this insightful knowledge. Good advertisements get the benefits in front of the customers so vividly that they experience the benefits before they even buy the product. Once they see themselve enjoying it, they've just "gotta have it!"
1 Make It Picture Perfect
Forget about your product or service for a minute and focus on the consumer. What will he enjoy when he has dug out his money and taken home...
Car > Dramatic Advertising That Sells
Guide to Car Insurance
Here is a useful guide to car insurance. Buying car or motor insurance is important as it is legally enforced in the UK . You are required by law to have a policy to cover your liability to other road users. Car Insurance protects motorists and drivers against liability in the event of accidents they may cause. It can also provide cover for the motorist's own vehicle.
If you are the cause of an accident the car insurance company will pay your liability to other people involved in the accident. Car insurance is a contract between you and the insurer, specifying each party's rights and obligations. Essentially the car insurance company promises to provide specific coverage for you in return for your payment of the car insurance premium. Many different types of car insurance cover are available, ranging from third party cover which protects individuals against liability should they injure a third party or cause damage to a third party's property, but does not provide any cover for...
Guide to Car Insurance
Car > Guide to Car Insurance
Chrysler 300: Bagging the Awards In
Sharing its platform with the Dodge Magnum wagon and the Dodge Charger sedan, the 2006 Chrysler 300 is a sedan that is leaning towards the luxury level. It is offered in four trim levels which comprise of the base, the Touring, the 300C and the 300C SRT8. The base and the Touring trim levels hold V6 engines. The other two hold V8s. The 5.7 V8 engine which is owned by the 300C has the Chrysler's Multi-Displacement System.
This system functions to deactivate four cylinders under cruise conditions so as to save on fuel.
What is standard for the 2006 Chrysler 300 sedan is luxury. It comes with a totally luxurious passenger room that is more than spacious. The interior holds well-appointed and designed features like satin silver accents along with an elegant analog clock. It exudes refinement and sophistication.
The accents are made of genuine California walnut or the available industry-first tortoise shell-style accents. These accents are found on the...
Chrysler 300: Bagging the Awards In
Car > Chrysler 300: Bagging the Awards In
EPA Test Confirms Fuel Economy of Smart Car Americanized for ZAP at 40 MPG, Mileage Rating Released in the March 22 Edition of USA Today
SANTA ROSA, CA (ContentDesk) March 24, 2006 -- Automotive pioneer ZAP (PCX:ZP; NYSE Arca:ZP) announced today the results of fuel economy testing from the United States Environmental Protection Agency for the Smart Car Americanized for ZAP.The 2005 model year Smart Car Americanized for ZAP is the nations most fuel-efficient all-gas turbo-powered car with a fuel economy rating of 40 miles per gallon for city and freeway driving, according to the EPA testing lab in Ann Arbor, Michigan.
It also ranks third overall behind two hybrid models according to the EPA's SmartWay" Green Vehicle Guide (See www.fueleconomy.gov). I want to thank the shareholders and partners who have stood by us in this process, including G&K Automotive Conversions and Smart-Automobile LLC, said ZAP CEO Steve Schneider. ZAP has worked so long and so hard and invested millions of dollars to reach this point and now we can...
Car > EPA Test Confirms Fuel Economy of Smart Car Americanized for ZAP at 40 MPG, Mileage Rating Released in the March 22 Edition of USA Today
Work from Home
So you want to work from home. First you need to determine your expenses. You'll have household expenses, insurance, car, loans, food, clothes, and luxuries such as vacations and hobbies. On the positive side, you can look at how much you're saving if you work from home. You can save on childcare(if you have children), car expenses such as gas and upkeep, office clothes and other personal appearance items, lunches, eating out for business or because you're too tired to cook, and other expenses that you incur in the work world.If you really want to work at home, you can cut back on certain things to make up for temporary lost income until you get your business going.
Get books from the library instead of buying them. If you're home, you have more time to look for bargains and do your own repairs and cleaning instead of hiring other people to do them. You can look for sales in the newspaper and cut coupons. If you go into working at home with a realistic idea of your financial situation,...
Work from Home
Car > Work from Home
Work from Home
So you want to work from home. First you need to determine your expenses. You'll have household expenses, insurance, car, loans, food, clothes, and luxuries such as vacations and hobbies. On the positive side, you can look at how much you're saving if you work from home. You can save on childcare(if you have children), car expenses such as gas and upkeep, office clothes and other personal appearance items, lunches, eating out for business or because you're too tired to cook, and other expenses that you incur in the work world.If you really want to work at home, you can cut back on certain things to make up for temporary lost income until you get your business going.
Get books from the library instead of buying them. If you're home, you have more time to look for bargains and do your own repairs and cleaning instead of hiring other people to do them. You can look for sales in the newspaper and cut coupons. If you go into working at home with a realistic idea of your financial situation,...
Work from Home
Car > Work from Home
Comming to a Channel near you... The Speedy Car Finder Show, The Speedy Truck Finder Show & The Speedy Bike Finder Show.
Introducing to broadcast television for distribution nationwide
The Speedy Car Finder ShowThe Speedy Truck Finder Show The Speedy Bike Finder Show The next generation in car dealership advertising is here. The Speedy Finder Services organization is dedicated to bringing to the local television market the advantages of television programming designed to sell cars and dealership services to the consumer in the comfort of their living room without the intimidation of sales pressure.
With the shows unique blend of educational and informative segments about car care structured around promoting the dealership inventory, dealer services and dealer staff credibility to the public, this may be the freshest thing to hit the market since the big internet automotive car buying services came along and changed the industry forever. Executive Producer and concept creator of the Speedy Finder Services television shows is Mr. Joseph Hargraves MS.Ed, CEO, of Technology & Taste Productions...
Car > Comming to a Channel near you... The Speedy Car Finder Show, The Speedy Truck Finder Show & The Speedy Bike Finder Show.